Transformation of marketing strategy in the era of ai-driven customer experience
Keywords:
AI-Driven, Experience, Marketing, Strategy, TransformationAbstract
The transformation of marketing strategies in the era of AI-driven customer experience has become a key factor in enhancing corporate competitiveness amid increasingly complex digital dynamics. This study aims to analyze how the integration of artificial intelligence (AI) is changing traditional marketing approaches toward models that are more personalized, adaptive, and customer experience-oriented of five article. The research method was conducted through literature study and thematic analysis of various empirical findings related to the application of AI in modern marketing. The results of the study show that the use of AI, such as machine learning, chatbots, predictive analytics, and recommendation systems, can produce a more relevant customer experience through real-time data processing and a deep understanding of consumer behavior. In addition, companies gain significant operational efficiency through marketing process automation, more precise segmentation, and the development of campaigns that are responsive to individual preferences. However, the study found that challenges such as data privacy, the ethics of AI use, and organizational readiness remain key issues in its implementation. Overall, this research confirms that AI-based marketing strategy transformation is a strategic necessity for companies to build long-term customer relationships, increase brand value, and strengthen competitive advantage in the digital age.
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