Business operator liability according to Article 19 of Law Number 8 of 1999 in the case of Wedding Organizer Ayu Puspita
Keywords:
Business Actor Responsibility, Wedding Organizer, Consumer ProtectionAbstract
The case of the wedding organizer Ayu Puspita illustrates the unresolved legal problem concerning the extent of business operator liability when service performance fails to meet contractual expectations. The disparity between the promised service package and its actual execution resulted in both material and immaterial losses to consumers, raising questions regarding the effectiveness of Article 19 of Law Number 8 of 1999 on Consumer Protection. This study analyzes the legal construction of business operator liability in wedding organizer service agreements and evaluates the extent to which Article 19 provides a substantive basis for determining compensation. This research employs a normative juridical method using statutory and conceptual approaches, supported by primary legislation and secondary legal literature. The findings indicate that although Article 19 normatively establishes a clear obligation for business operators to compensate consumer losses, its implementation in the wedding service sector remains inconsistent due to weak compliance, asymmetric bargaining positions, and limited consumer legal awareness. The study contributes to the development of consumer protection law by demonstrating that service-based transactions—particularly wedding services—require a more explicit operational framework for business operator liability to prevent legal uncertainty. Strengthening preventive legal awareness and enforcement mechanisms is therefore necessary to ensure fairness and legal certainty for consumers in the provision of wedding services.
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