Management of digital content translation in enhancing brand image: a case study of Bless Flower Bar
Keywords:
Digital Content Translation, Brand Image, Localization Strategy, Translation Management, Digital BrandingAbstract
The rapid growth of digital platforms has transformed how brands communicate with global audiences, making digital content translation a strategic component of brand management. This study examines the management of digital content translation in enhancing brand image using Bless Flower Bar as a case study. The research aims to analyze how translation strategies, workflow coordination, and content adaptation contribute to strengthening brand perception across different linguistic audiences. Employing a qualitative case study approach, data were collected through three in-depth interviews and document analysis of 36 Instagram posts published between January and February 2026, supported by observation of the brand’s digital platforms. The findings reveal that effective translation management characterized by cultural adaptation, consistent brand voice, quality control mechanisms, and strategic platform selection significantly influences audience trust, engagement, and brand positioning. Furthermore, the integration of localization strategies with digital marketing planning enhances brand authenticity and competitiveness in a globalized market. The study highlights translation management not only as a linguistic process but also as a strategic branding function for small and medium enterprises seeking to expand their market reach through multilingual digital content.
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