Blue economy management innovation to promote sustainable investment

Abstract

This study examines the role of innovation in blue economy management as a key strategy for promoting sustainable investment in the marine and coastal sectors. The blue economy, which emphasizes the responsible use of marine resources, demands an adaptive, collaborative, and technology-based managerial approach to address environmental, economic, and social challenges. Management innovations, such as the digitization of resource monitoring, the development of green business models, and the optimization of ecotechnology-based supply chains, are crucial factors in improving management efficiency and attracting sustainability-oriented investors. This study outlines how technologies such as the Internet of Things (IoT), ocean spatial modeling, and maritime information systems can enhance transparency, risk mitigation, and investment certainty for stakeholders. Furthermore, supportive policy approaches, such as fiscal incentives, environmentally friendly regulations, and sustainable marine certification standards, play a significant role in creating a more stable and competitive investment ecosystem. Key findings suggest that sustainable investment will increase if governments, industry, and local communities adopt management innovations oriented toward resource efficiency, ecological footprint reduction, and the use of technology to support data-driven decision-making. This research confirms that the integration of managerial and technological innovation not only strengthens the competitiveness of the blue economy sector but also ensures the sustainability of marine ecosystems as a foundation for long-term development. Thus, blue economy management innovation has the potential to become a catalyst for inclusive, sustainable, and profitable investment growth across sectors.