Urgency of digital marketing and computing management in the era of technological disruption
Keywords:
Marketing, Digital, Computing, Management, BusinessAbstract
The era of technological disruption has brought fundamental changes to the paradigm of modern marketing. Digital transformation requires organizations to adapt to changes in consumer behavior, technological advances, and the complexity of the global market. This conceptual article analyzes the urgency of implementing digital and computing-based marketing management in facing the business dynamics of the era of disruption. This study is based on a review of recent literature (2020–2025) that highlights the integration of cloud computing, artificial intelligence (AI), big data, and digital analytics in marketing strategies. A conceptual method is used to map the relationship between technological innovation and customer value-oriented marketing strategies. The analysis results show that the effectiveness of digital marketing management is highly dependent on the organization's capabilities in utilizing data, technology, and creativity to create personalized and relevant customer experiences. In addition, the use of computing technology strengthens business resilience through process efficiency, automation, and data-driven decision making. This article emphasizes that the ability to adapt to digital disruption is the key to organizational sustainability in the era of technology-based economy.
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