Analysis of industrial management and value added of bandeng satay production (case study: MSME Hj Mariyam in Serang Banten)
Keywords:
UMKM, Sate Bandeng, Nilai Tambah, Manajemen Industri, Serang-BantenAbstract
MSMEs have a strategic role in the Indonesian economy, especially as a driver of the people's economy, a provider of employment, and a motor of local innovation. This study aims to analyze industrial management and added value in processed milkfish satay products through a case study of MSME Hj. Mariyam in Serang City.The method used is a case study with a qualitative descriptive approach. The main respondent in this study is the owner of the UMKM business, Hj. Mariyam. Data collection techniques are carried out through interviews and direct observation of the production process at the business location. Analysis of added value is carried out using the Hayami method, based on the input unit of 1 kg of milkfish. The results show that although the business has a simple management structure and operates efficiently, there are still obstacles in market expansion, as well as in improving packaging quality and branding. The value-added analysis indicates the potential for profit enhancement through optimization of production and marketing processes. These findings provide a foundation for policy-making in empowering MSMEs based on local potential and developing the fishery processing industry in the region.
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