Strengths Weaknesses Opportunities Threats Analysis in Improving Shallot Business Strategies
DOI:
https://doi.org/10.59651/cceria.v18i4.184Keywords:
Shallots, Farming, SWOTAbstract
Shallot plants have the prospect of being developed if farmers have the will and ability to run their farming business. Shallots (Allium ascalonicum L) are one of the spice vegetables that people really need and are used as a spice/flavoring both in daily cooking and the food industry and can be used as medicine. Shallots are also a horticultural commodity that is really needed by humans, so shallots have high economic value. The type of research used in this research is qualitative research. This research obtained data from interviews and observations. The data analysis method is SWOT matrix analysis. The aim of the research is to analyze the internal factors of shallot farming and analyze external factors in the development of shallot farming. The research results show that the dominant internal factor influencing shallot farming is natural resources and the most dominant weakness is farmers' capital. In terms of external factors, the most dominant opportunity is market demand and the most dominant threat is environmental factors.
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