Vol. 1 No. 1 (2025): April: TAMBUN-Theory and Application in Management, Business, and the Unity of Nations

Articles

• Analysis of business strategies in increasing competitiveness at UD. Humaerah motorcycle Bone Regency

  M. Rijal, Ruliaty Ruliaty

  1-7

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• Effect of Business Process Digitalization on the Performance of Culinary MSMEs in the City of Bandung

  Demita Sihotang, Netty Vera Sihotang

  29-32

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• Marketing strategy of 35,000 clothing seller shop in increasing sales in watang sawitto pinrang district (sharia economic perspective)

  Saifullah Saifullah, Rini Purnamasari

  8-16

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• Microeconomic Transformation in the Digital Age: Unraveling the Footprint of MSME Digitalization and its Impact on Income Security

  Tigor Sigalingging, Candra Sinaga

  33-38

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• Influence of product quality, price perception, and promotion on purchasing decisions for Samsung smartphones (study at CM Cellular Counter Mranggen Demak)

  Diyah Ayu Cahyaningrum, Budiati Budiati

  17-28

  • PDF