Marketing strategy of 35,000 clothing seller shop in increasing sales in watang sawitto pinrang district (sharia economic perspective)

Abstract

This study discusses the Marketing Strategy in Increasing Clothing Sales at 35,000 Stores in Watang Sawitto. This research is intended to answer the problems: (1) How is the application of marketing strategies in increasing clothing sales at 35,000 stores in Watang Sawitto? (2) How does sharia marketing strategy have implications for increasing sales at 35,000 stores in Watang Sawitto? This study uses a qualitative approach and in collecting data using the type of field research, this research was conducted at 35,000 Thrift Shop in Watang Sawitto, Pinrang Regency, Data collection techniques are triangulated, while the data analysis techniques used are data reduction, data presentation, and conclusion drawing The results showed that: (1) By implementing a holistic marketing strategy. The decision to keep the price fixed at Rp 35,000 for each product provides clarity of value and builds an image as an affordable shopping destination. In addition, the focus on improving product quality, developing marketing networks, and superior customer service are the main pillars for maintaining competitiveness and expanding market share. The 35,000 Thrift Shop also manages to maintain its link with the latest fashion trends, providing customers with clothing options that suit their tastes. (2) The application of this sharia marketing strategy can also be used as a means to build a good image in the eyes of the community. Toko Serba 35.000 gives a good impression to its consumers by prioritizing an attitude of helping and instilling more honesty in doing business, because business is not just a profit field but a means that can be used to strengthen the relationship between all religious people.