Khasanah, Umi Nur. “Influence of Promotion and Word of Mouth on Purchasing Decisions (a Case Study of Toko Family Cilacap Consumers)”. Digital Business: Tren Bisnis Masa Depan 14, no. 1 (March 1, 2023): 32–38. Accessed June 25, 2026. https://ejournal.cria.or.id/index.php/db/article/view/55.