Sinaga, S. O., Leonardo, A., Anisa, N. and Diana, F. N. (2023) “Influence of skippable, non-skippable and product knowledge advertisements on consumer responses in purchasing products that appear in advertisements”, Digital Business: Tren Bisnis Masa Depan, 14(2), pp. 44–48. doi: 10.59651/digital.v14i2.95.