KHASANAH, U. N. Influence of promotion and word of mouth on purchasing decisions (a case study of Toko Family Cilacap consumers). Digital Business: Tren Bisnis Masa Depan, [S. l.], v. 14, n. 1, p. 32–38, 2023. DOI: 10.59651/digital.v14i1.55. Disponível em: https://ejournal.cria.or.id/index.php/db/article/view/55. Acesso em: 25 jun. 2026.