TAMBUN – Theory and Application in Management, Business, and the Unity of Nations

Analysis of business strategies in increasing competitiveness at UD. Humaerah motorcycle Bone Regency

2025-05-23T08:14:50+00:00

This study aims to determine the business strategy applied UD. Humaerah Motor in improving competitiveness. The problem in this research is "How business strategy applied by UD. Humaerah Motor in improving competitiveness”. The research method used is descriptive analysis research method, that is something research that is intended to collect data and information about a symptom and fact to object at and place of research according to what it is at the time of research. Data collection techniques used in this study are interview and observation techniques. The results show that the strategy used by UD company. Humaerah Motor has gone well.

Effect of Business Process Digitalization on the Performance of Culinary MSMEs in the City of Bandung

2025-05-27T03:55:03+00:00

This research aims to determine and analyze the influence of product quality, price perceptions, and promotions on consumer purchasing decisions in Samsung smartphone research. The research object is at the Mranggen Mobile CM Counter. This research uses 4 variables, namely product quality, price perception, promotion, and purchasing decisions. The population of this research is all consumers who have purchased a Samsung smartphone at the Mranggen Mobile CM Counter, with a total research sample of 96 respondents. Sampling used nonprobability sampling techniques with purposive sampling techniques. The data collection technique uses a questionnaire that has been tested for validity and reliability. The analytical method used in this research is the multiple regression analysis method carried out with IBM SPSS 25. The results of this research show that knowing the influence of Product Quality has a positive effect on purchasing decisions, Price Perception has a positive effect on purchasing decisions, and Promotion has a positive effect on purchasing decisions.

Marketing strategy of 35,000 clothing seller shop in increasing sales in watang sawitto pinrang district (sharia economic perspective)

2025-05-26T09:01:10+00:00

This study discusses the Marketing Strategy in Increasing Clothing Sales at 35,000 Stores in Watang Sawitto. This research is intended to answer the problems: (1) How is the application of marketing strategies in increasing clothing sales at 35,000 stores in Watang Sawitto? (2) How does sharia marketing strategy have implications for increasing sales at 35,000 stores in Watang Sawitto? This study uses a qualitative approach and in collecting data using the type of field research, this research was conducted at 35,000 Thrift Shop in Watang Sawitto, Pinrang Regency, Data collection techniques are triangulated, while the data analysis techniques used are data reduction, data presentation, and conclusion drawing The results showed that: (1) By implementing a holistic marketing strategy. The decision to keep the price fixed at Rp 35,000 for each product provides clarity of value and builds an image as an affordable shopping destination. In addition, the focus on improving product quality, developing marketing networks, and superior customer service are the main pillars for maintaining competitiveness and expanding market share. The 35,000 Thrift Shop also manages to maintain its link with the latest fashion trends, providing customers with clothing options that suit their tastes. (2) The application of this sharia marketing strategy can also be used as a means to build a good image in the eyes of the community. Toko Serba 35.000 gives a good impression to its consumers by prioritizing an attitude of helping and instilling more honesty in doing business, because business is not just a profit field but a means that can be used to strengthen the relationship between all religious people.

Microeconomic Transformation in the Digital Age: Unraveling the Footprint of MSME Digitalization and its Impact on Income Security

2025-05-27T03:57:52+00:00

Digital transformation has become the main catalyst for microeconomic change, especially in Micro, Small, and Medium Enterprises (MSMEs) which are the backbone of the national economy. This research aims to unravel the traces of MSME digitalization and its impact on the income resilience of business actors in the digital era. The research method used was a quantitative survey with a cross-sectional approach on 150 MSMEs in the Greater Jakarta area. The data analysis uses multiple linear regression to test the relationship between digitalization and revenue resilience. The results of the study show that the digitalization of MSMEs significantly increases income resilience, especially through the use of social media, marketplaces, and digital payment services. These findings provide strategic implications for policymakers and MSME actors in accelerating digitalization to strengthen economic resilience in times of crisis.

Influence of product quality, price perception, and promotion on purchasing decisions for Samsung smartphones (study at CM Cellular Counter Mranggen Demak)

2025-05-27T01:31:24+00:00